Advanced and actionable analytics learnings

Marco's course is amazing.

Just to give one example, I've used his content decay code and guidelines to run a large analysis of over 50k pages across multiple countries.

It was a strong starting point for a deeper analysis and we found answers and a narrative to explain the why behind traffic changes.


Gus Pelogia - Senior SEO Product Manager @ Indeed

High-Quality SEO Analytics Course

This SEO Analytics course is a valuable resource for anyone looking to deepen their understanding of SEO analysis.

Marco provides clear and well-structured explanations, even for complex topics.

The integration of Python for automating data extraction and analysis is a key strength, making this course particularly useful for those managing large-scale SEO projects.

The tools and scripts offered are immediately applicable.

I highly recommend this course to anyone looking to enhance their analytical skills in SEO and gain more advanced technical insights.

Irene Ventimiglia - SEO & Digital Marketing Consultant @ The Level Group

Marco’s Course is a Game Changer for SEO Analysis


If you work with SEO data and want to improve your analytical skills, this is the course for you.

You'll find ready-to-use code snippets and sample datasets to immediately put what you learn into practice.

What impressed me the most was the hands-on application to real-world cases.

Understanding Marco’s thought process—he's always available for clarifications—is the real added value.

You can apply everything immediately and start seeing results right away.

Gianluca Rodighiero - SEO & Analytics Consultant @Nucleus Agency

Processes & Communication


How to structure your SEO analyses and Content audits easily.

The course is always expanding with new content and YOUR recommendations.

And not only what to show but also how to communicate it!

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Start Analyzing SEO Data



Swamped by SEO data?


Are you wasting countless hours on Excel?


You are in the right place.


I will teach you how to create powerful audits.


You'll learn how to analyze small and big websites with your laptop.

What You Will Learn


✅ Use GSC and GA4 Data to their fullest potential

✅ Learn Python/SQL for your needs

✅ A complete blueprint for auditing websites

✅ How to 10x your productivity

✅ BigQuery explained easily


Content Auditing Made Easy

I will teach you how to audit any website.


Find which pages are decaying, which are opportunities and take control of your SEO.

Work With Big Websites

Big websites are a different game.


I teach you how to handle them and what you can do to make your life easier.

Automate Your Work

Most of your boring SEO tasks can be automated.


No need for fancy or expensive tools, I show you a blueprint to do so.

The Tools You Will Learn


Python


Python is the most popular programming language right now and for good reasons.



This tool is invaluable for data analysis, scraping and building AI applications.


BigQuery

BigQuery is the absolute must when analyzing big websites


It's ease of use and powerful features make it ideal for analyzing both small and big websites.




SQL



SQL is the #1 data language and what you use to pull data from databases.


It's even more popular in SEO after the release of BigQuery's Bulk Export option.

A Preview Of The Curriculum

The modules below are purely for demonstrative purposes.

Each module contains several lectures with videos and code.

This course is over 30 hours or longer with videos, tutorials and code notebooks.


  Getting Started With Analytics
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  Website Auditing
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  Dealing with Big Websites
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  How To Create Effective Reports
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  Additional Use Cases
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Strategic Focus

❌ What The Course Does NOT Cover (And Why) ❌

To become a master in Analytics, you need to focus on a few key applications.

🏷️

Google Tag Manager & Tagging

Technical implementation of tracking codes and tag management systems

SEOs should do strategy and data analysis. Rely on other professionals for more technical topics.
🔗

Attribution Modeling

Multi-touch attribution and customer journey mapping across channels

This is a completely separate topic that is useful for big companies investing in multiple channels.
🧪

A/B Testing & Experimentation

Test design, statistical analysis, and conversion rate optimization

Some of it may be added in the future but this is another topics. Analytics will keep you busy for some time.

Unlock Powerful Insights With SEO Data

+ Client Satisfaction,

- Time Spent

I’ve noticed greater client satisfaction, and early results are already proving the effectiveness of this approach.

The SERP section alone saved me tons of manual work, replacing endless spreadsheets and ChatGPT queries.

Plus, automating page classification by clicks and impressions, content decay analysis using slope, and cannibalization detection means I can now get insights in just a few clicks instead of spending hours.

Marco's teaching is clear, structured, and highly practical. One of the best takeaways? Use data and not be used by data (such a genius claim!).

If you're looking to level up your SEO analysis with real business impact, I highly recommend this course!

Michele Mazzali - SEO Specialist & Web Dev @Polar Coffee

This Course Is Ideal For:


✅ SEOs who want to learn data analysis

✅ Data professionals who want to learn how to use SEO data

✅ Developers/IT professionals interested in SEO

✅ People who want to join a community of data enthusiasts


This Course Will NOT:


❌ Teach you SEO

❌ Make you a software engineer

❌ Be fluff

3 Concepts You Need To Understand




1. You Don't Need Experience In Coding.


Analytics is NOT about code or Python, it's about adding value to the business.

While coding is an important means I will teach you, it's not the end goal.

I assume that my students have no previous experience with code.

My code is ready for use and requires minimal tweaking. AI tools are more than enough to write working Analytics code.


2. Method > Simple Knowledge.


An efficient process can make a difference for a business.

I teach you methods that create effective processes you can use to enhance your organic presence.

And not only...

You can apply the same criteria to other marketing channels.


3. From Data To Actual Use Cases


The course covers situations in the life of anyone analyzing search data.

Whether you are an SEO or an IT professional, it doesn't matter.

You start the course and end it with a framework on how to work and confidence in tackling problems.

A Staple For SEO Data

As an SEO analyst, I found Marco's course incredibly valuable.

It's packed with actionable frameworks, techniques, and scripts that I've been able to integrate directly into my workflow.

The methodologies for detecting and addressing content decay and cannibalisation alone should be staples in any SEO's toolbox.

Edward Roberts - SEO Analyst Manager @SurveyMonkey

What They Say About Me


Myriam Jessier


If you are fed up with somehow always ending up in Excel to finish your analysis, you need this in your life.

Dealing with a lot of data?

Feel like you are wasting time by digging up the data?

Learn how to actually automate some of the stuff in a way that makes sense to you.

Lee Foot

Cut through the noise and get to the data. Practical and actionable, Marco offers practical tips and insights that work.

Marco explains things in a clear and concise way, free of jargon. Recommended.

Giulia Panozzo

Marco's insights take you on a comprehensive journey through the intricate intersections of data analytics for SEO, delivering substance without unnecessary "fluff."


Arturs Cavniss

Marco's the expert you need to take your skills to the next level. 


He is always up to date with the latest techniques and tools, so you can trust him to give you the inside scoop on everything from understanding data to automation. 




Caitlin Hathaway

From new ways of approaching and prioritising my work, using data efficiently as an SEO, Marco distils it easily and has a roadmap for everything.

Simone de Palma

If your client ever quizzed you about interpreting lenghty search performance time frames, Marco has got you covered.


His expertise in data science is top-notch and it's 100% actionable to help you build a data-informed mindset to juggle with your daily SEO workflow.

FAQs

Do I need coding experience or technical background?
+
No prior coding experience required. As outlined above, the course is designed for marketers and analysts who want to become more technical without becoming full developers. We start with fundamentals and build complexity gradually.
Code is provided inside the course. Most of it requires no further setup and is ready to go. By the end of the course, you will be confident to do your own analyses.
How can I get an invoice for my company?
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When purchasing the course, there is an option to get a VAT invoice. I can't give you an invoice myself as the legal seller of the course is Teachable, not me.
If you forgot to request the invoice, contact me.
Do we pay for updates?
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You get access to free updates forever.
You can also request specific topics if you think they are missing from the course.
Are there group discounts?
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If you are a company and need a group discount, feel free to contact me.
Teachable can detect multiple logins, avoid sharing the same course within your organization.
How much Python and SQL will I learn?
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Enough to make more money and add value. With LLMs, now it's easier to write code even if you have never done it. I show you the basics, as well as some advanced concepts, but coding per se is NOT important for you as an SEO. You get paid to rank pages and make companies more profitable, remember that.
Coding is just a means to achieve an end. Don't obsess over technologies, focus on the method.
How does the 1:1 support work?
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After you have completed a given section or lesson of the course, you can contact me and we can review it together. You can ask me anything as long as it's related to the content of the course.
Topics outside of the course (e.g. pure SEO questions) are not included in the 1:1 support.
Is this course suitable for people working with local/small websites?
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Absolutely yes but keep in mind that most of the advanced content of the course will be of little use to you.
Small companies still require a decent understanding of Analytics.

Hi - I am Marco Giordano. I help companies and agencies to make the most out of their web data.

I am a Web Analyst specialized with a background in Business, SEO and Content.

A lot of people worldwide read my content and use my advice to add value to their projects.

If you feel lost with all of that data and don't know how to integrate it into your business...

I am the right guy for you!