Advanced and actionable analytics learnings
Marco's course is amazing.
Just to give one example, I've used his content decay code and guidelines to run a large analysis of over 50k pages across multiple countries.
It was a strong starting point for a deeper analysis and we found answers and a narrative to explain the why behind traffic changes.
Gus Pelogia - Senior SEO Product Manager @ Indeed
High-Quality SEO Analytics Course
This SEO Analytics course is a valuable resource for anyone looking to deepen their understanding of SEO analysis.
Marco provides clear and well-structured explanations, even for complex topics.
The integration of Python for automating data extraction and analysis is a key strength, making this course particularly useful for those managing large-scale SEO projects.
The tools and scripts offered are immediately applicable.
I highly recommend this course to anyone looking to enhance their analytical skills in SEO and gain more advanced technical insights.
Irene Ventimiglia - SEO & Digital Marketing Consultant @ The Level Group
Start Analyzing SEO Data
Swamped by SEO data?
Are you wasting countless hours on Excel?
You are in the right place.
I will teach you how to create powerful audits.
You'll learn how to analyze small and big websites with your laptop.
What You Will Learn
✅ Use GSC and GA4 Data to their fullest potential
✅ Learn Python/SQL for your needs
✅ A complete blueprint for auditing websites
✅ How to 10x your productivity
✅ BigQuery explained easily
Content Auditing Made Easy
I will teach you how to audit any website.
Find which pages are decaying, which are opportunities and take control of your SEO.
Work With Big Websites
Big websites are a different game.
I teach you how to handle them and what you can do to make your life easier.
Automate Your Work
Most of your boring SEO tasks can be automated.
No need for fancy or expensive tools, I show you a blueprint to do so.
The Tools You Will Learn
Python
Python is the most popular programming language right now and for good reasons.
This tool is invaluable for data analysis, scraping and building AI applications.
BigQuery
BigQuery is the absolute must when analyzing big websites
It's ease of use and powerful features make it ideal for analyzing both small and big websites.
SQL
SQL is the #1 data language and what you use to pull data from databases.
It's even more popular in SEO after the release of BigQuery's Bulk Export option.
A Preview Of The Curriculum
The modules below are purely for demonstrative purposes.
Each module contains several lectures with videos and code.
This course is over 20 hours or longer with videos, tutorials and code notebooks.
- The 8-step Framework
- Extracting + Loading Data From GSC & GA4 APIs (10:40)
- Data Inspection & Profiling (27:47)
- Cleaning & Understanding your data (10:35)
- Grouping & Aggregating Data (9:50)
- Reshaping Data (25:21)
- Analyzing & Classifying Top Pages + Queries (20:53)
- Content Decay & Traffic Analysis (55:23)
- Internal Linking Audit (13:31)
- Detecting Cannibalization (11:43)
- Integrating Other Data Sources & Classification (14:02)
Processes & Communication
How to structure your SEO analyses and Content audits easily.
The course is always expanding with new content and YOUR recommendations.
And not only what to show but also how to communicate it!
This Course Is Ideal For:
✅ SEOs who want to learn data analysis
✅ Data professionals who want to learn how to use SEO data
✅ Developers/IT professionals interested in SEO
✅ People who want to join a community of data enthusiasts
This Course Will NOT:
❌ Teach you SEO
❌ Make you a software engineer
❌ Be fluff
3 Concepts You Need To Understand
1. You Don't Need Experience In Coding.
Analytics is NOT about code or Python, it's about adding value to the business.
While coding is an important means I will teach you, it's not the end goal.
I assume that my students have no previous experience with code.
My code is ready for use and requires minimal tweaking. AI tools are more than enough to write working Analytics code.
2. Method > Simple Knowledge.
An efficient process can make a difference for a business.
I teach you methods that create effective processes you can use to enhance your organic presence.
And not only...
You can apply the same criteria to other marketing channels.
3. From Data To Actual Use Cases
The course covers situations in the life of anyone analyzing search data.
Whether you are an SEO or an IT professional, it doesn't matter.
You start the course and end it with a framework on how to work and confidence in tackling problems.
What They Say About Me
Myriam Jessier
If you are fed up with somehow always ending up in Excel to finish your analysis, you need this in your life.
Dealing with a lot of data?
Feel like you are wasting time by digging up the data?
Learn how to actually automate some of the stuff in a way that makes sense to you.
Lee Foot
Cut through the noise and get to the data. Practical and actionable, Marco offers practical tips and insights that work.
Marco explains things in a clear and concise way, free of jargon. Recommended.
Giulia Panozzo
Marco's insights take you on a comprehensive journey through the intricate intersections of data analytics for SEO, delivering substance without unnecessary "fluff."
Arturs Cavniss
Marco's the expert you need to take your skills to the next level.
He is always up to date with the latest techniques and tools, so you can trust him to give you the inside scoop on everything from understanding data to automation.
Caitlin Hathaway
From new ways of approaching and prioritising my work, using data efficiently as an SEO, Marco distils it easily and has a roadmap for everything.
Simone de Palma
If your client ever quizzed you about interpreting lenghty search performance time frames, Marco has got you covered.
His expertise in data science is top-notch and it's 100% actionable to help you build a data-informed mindset to juggle with your daily SEO workflow.